Fast Growth Tactics
Every new project needs quick wins in the first reporting period to build client trust. Learn the 6-part fast-growth audit and how to prioritize what you find.
What you'll learn
- Understand why quick wins are a mandatory first-period deliverable, not optional
- Learn the 6 analysis directions used to find fast growth points
- Know the priority matrix for scoring found opportunities
- Apply the process to a real project audit
Why Quick Wins Come First
Quick wins analysis is mandatory in the first reporting period on every project — it demonstrates early results while the long-term strategy is still being built, and creates the trust foundation the rest of the engagement depends on. Wins must combine low implementation difficulty with high potential impact.
The 6 Analysis Directions
- Technical indexation barriers (critical, always check first) — crawl with Screaming Frog, cross-check GSC/Ahrefs for pages that dropped to zero traffic, verify robots.txt/meta robots/canonical aren't blocking valuable content
- Title/H1 problems — missing tags, mass duplication, no keyword alignment; fix templated or per-page as needed
- Pages near the top (positions 8-30) — the highest-leverage quick win: pull GSC "high impressions, low clicks" pages, benchmark against the current top 10, close content gaps and improve CTR-optimized titles
- Schema.org audit — check for missing or broken markup on high-impression pages (BreadcrumbList, FAQPage, Article, Product, Review/AggregateRating, Organization are the priority types)
- Templated content correction — for large sites built on templates, fix the shared title/H1 pattern once to affect every page in that template
- Internal linking audit — via Screaming Frog Link Score + Folder Depth, cross-referenced against Ahrefs/sitemap to find orphan pages
Priority Matrix
| Impact | Difficulty | Priority |
|---|---|---|
| High | Low | 🔥 Critical — do first |
| High | Medium | ⚡ High |
| Medium | Low | ⚡ High |
| High | High | 📋 Medium |
| Medium | Medium | 📋 Medium |
| Low | Any | ⏸ Low — defer |
Documenting and Maintaining the Analysis
Results go into a "Quick Wins Analysis" template with 4 tabs: Overview (full prioritized list), Top 8-30 Pages (GSC metrics + recommendations), Technical Checklist, and Internal Linking (current vs. target Link Score). The board should be re-reviewed every 3-6 months, since implementing early wins tends to surface new opportunities.
Also Analyze the SERP Manually
Don't stop at the top 10 — competitors ranking 11-30 who are actively investing often reveal fresher content formats and ideas before the established leaders adopt them.
Key Takeaways
- Quick wins analysis is a mandatory first-period task on every new project — not an optional nice-to-have
- The 6 directions: indexation barriers, title/H1 issues, positions 8-30, schema audit, templated content, internal linking
- Prioritize with an Impact × Difficulty matrix — low-difficulty/high-impact items go first
- Document in the 4-tab Quick Wins Analysis template and revisit every 3-6 months
- Manually review SERP positions 11-30, not just the top 10 — growing competitors reveal fresh tactics early